Roisin Scanlan, previously Account Director and Business Development Manager at top Irish Beauty, Fashion and Lifestyle PR agency Valerie Roe PR, has launched Align The Agency. Roisin previously worked with a host of well known and renowned beauty and lifestyle brands including BPerfect Cosmetics, Bellamianta Luxury Tan, Polished London, Iconic Bronze, Gold Fever Hair Extensions, LanaiBLO, The Couture Club and Catriona Hanly Couture among many more.

When speaking about the launch, Roisin commented: "My vision for Align The Agency has always been to build something a little bit different. I want to create a space to not only service clients, but to bring a unique approach to PR whilst changing the industry standard, be it through brand activations or communication strategies, working with an eclectic mix of clients across Ireland and the UK."

Align The Agency is a bespoke Beauty, Fashion and Lifestyle PR Agency based in Dublin, Ireland. Created to bring a unique, personable approach to PR and Event Management, Align The Agency works with a curated collection of clients to provide a hands on, full stack service, developing brands whilst creating memorable, impactful experiences and delivering quality media coverage.

Align The Agency has been appointed to handle the PR for sustainable fashion rental brand, Rag Revolution, natural and organic skincare brand, Blumáin Organic Skincare, and female empowerment and body positivity artist, Clíodhna Doherty.