Grapevine has been appointed as the retained communications agency for Allen Carr’s Easyway, a leading smoking-cessation method, with book sales of more than 15 million, a global network of clinics and a wide variety of online programmes and apps.  It is estimated to empower at least 50,000 smokers to quit each year and has also successfully been applied to tackle other problems including alcohol, weight, drug addiction, anxiety, debt, gambling and fear of flying. Grapevine will manage all press office activity, along with strategic campaigns throughout the year.  

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Easyway in 'homes, interiors & lifestyle'