Skincare brand Alpha-H is now approved cruelty-free by the Cruelty Free International Leaping Bunny programme, the globally recognisable, gold- standard for cruelty-free products. To obtain the approval Alpha-H has implemented a supplier monitoring system for itself and its supply chain, as well as regular checking for animal testing throughout the supply network down to manufacturer level.

Stephanie Forge, Global Brand Manager at Alpha-H commented: “We are committed to creating skincare with a conscience. This touches everything from our sustainability efforts to our formulating principles and importantly, includes respecting the natural environment and the animals within it. We are incredibly proud to be a part of the Leaping Bunny programme operated by Cruelty-Free International who are driving change in this space at a global scale.”