Following the merger of Capitalize and Tea & Cake PR the businesses have rebranded as one new agency, ALTER. The agency will provide clients with design and communications craftsmanship that alters brand perception and product performance. Peter Kellett will continue in his role as Creative Director and Lucy Finnegan, former MD of Tea & Cake PR is now Board Director. ALTER clients include Beats By Dre, ALCATEL ONETOUCH, PUMA, Bacardi, JD Sports Group, Berry Bros & Rudd, Lord’s Taverners, Havaianas and Merrell.
 
Richard Moore, CEO of ALTER, commented: “ALTER is the result of two successful teams coming together with the belief that design and communications craftsmanship can improve brand perception and product performance. Planning for the details of exceptional brand experiences, through intimate insight, is the source of great fame. It has always been the little details that have gained the most valuable brand prestige and this has never been truer than at a time when so many product categories are offering homogenous features.”

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ALTER in 'PR consultancies'