Alterna Haircare has announced the launch of its new styling collection, Caviar Style. The collection harnesses flex-strength complex, a synergistic blend of straightening proteins and nourishing extracts to give hair both strength and flexibility to help prevent breakage due to hair styling techniques and heat tools. All products are free from sulfates, parabens, phthalates and synthetic colour and include: Caviar Style LUXE SHAPE Versatile Crème Gel (£29), Caviar Style GRIT Flexible Texturizing Paste (£29), Caviar Style CONCRETE Extreme Definition Clay (£29), Caviar Style INVISIBLE ROLLER Contour Setting Spray (£29) and Caviar Style SATIN Rapid Blowout Balm (£29). Three products from the collection; Luxe Shape, Grit and Concrete will be available in salons this month with the remaining two products; Invisible Roller & Satin available later in the year.

Contact

Alterna Haircare in 'beauty, fragrance, grooming & health'