British heritage luxury brand Amanda Wakeley has appointed Clare Lloyd and Colin Hardman of Smith & Williamson LLP as joint administrators. The internationally recognised heritage luxury fashion business, renowned for its dresses, bridal and occasion wear, had until recently traded from its Mayfair flagship store, as well as having an established eStore and concessions at prestige department stores.

The Company’s trading performance had suffered due to the current pandemic conditions, in particular at its Mayfair store and its concessions, both of which were forced to close due to lockdown measures. 

Colin Hardman, Joint Administrator and Director at Smith & Williamson LLP commented:

"Despite an extensive marketing process, attracting significant interest, and a huge effort from Amanda Wakeley and the Company’s staff, it was not possible to find a buyer for the business. The board, therefore, had to make the difficult decision to place the Company into administration."