Amazon Fashion has announced the expansion of Luxury Stores to Europe, bringing the Amazon Fashion shopping experience first introduced in the US in September 2020 to Amazon customers in the UK, Germany, France, Italy, and Spain. Luxury Stores at Amazon will offer ready-to-wear collections from both established and emerging luxury fashion brands, including Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Boglioli, Jonathan Cohen, and Altuzarra, at amazon.co.uk with more fashion and beauty brands coming in the future.

Luxury Stores at Amazon combines the trust and convenience that customers have come to know and love from Amazon such as fast and free shipping with an elevated experience that provides customers the opportunity to discover luxury fashion products. Collections are sold directly from the participating brands and designers, and brands make decisions independently regarding their inventory, selection, and pricing. Amazon offers the tools and technology to create and personalise original content in each of their unique brand voices to engage and inspire, opening a new door for designers and brands to access existing and new luxury customers. Customers in Europe and the US can experience Luxury Stores on multiple devices – on the Amazon mobile app, their desktop and on their mobile and tablet browsers.

Luxury Stores at Amazon launches in Europe with an ‘out-of-the-box’ campaign shot by Angelo Pennetta, styled by Charlotte Collet, and featuring Kristen McMenamy, Precious Lee, Leon Dame, and Dara. With this campaign, Amazon invites customers to get ready for an epic summer where individuality and self-expression are celebrated and luxury fashion is redefined. Throughout the year, customers can also discover Luxury Stores at Amazon on Instagram @amazonluxurystores, where a global network of style ambassadors - creatives, thought leaders, and tastemakers such as Imaan Hammam, Shiona Turini, Tommy Dorfman, Serge Ibaka, and Camille Rowe - will be sharing their own inspiring content, reinterpreting luxury in their own, unique style.