Amazon Fashion has opened its first ever UK pop-up store on Baker Street, London. The pop-up will be open until 27 October. The pop-up showcases a different curation of men’s and women’s fashion items. Amazon Fashion will also host an array of talent with activities throughout the week. 

On Tuesday and Wednesday, an AW trend edit will be showcased within the store across both menswear and womenswear. Pepe Jeans denim customisation will take place on the first night with a DJ performance from Charlotte de Carle, followed by an evening of beauty with a trend panel discussion hosted by Vogue Beauty and Lifestyle Director, Jessica Diner on night two. 

Thursday will see the focus shift to fitness and wellbeing with a showcase of the best sports and athleisure-wear Amazon Fashion has to offer, with yoga sessions from Ella Mills, founder of Deliciously Ella and individually tailored advice from one of Louise Parker’s team of expert dieticians. 

On Friday and Saturday, a selection of men’s and women’s denim, party and streetwear-inspired pieces will be showcased within the pop-up store, with a live acoustic set from Tom Grennan on Friday and a live acoustic set from NAO on Saturday night.  

All products can be purchased in store, or virtually purchased using Amazon’s ‘SmileCode’ scanning technology via the Amazon Mobile App, to be sent to customers’ home, work or Amazon locker collection address.

Amazon Fashion stylists will be on hand within the store throughout the week to talk customers through the collections, help with sizing or fit queries and offer their styling expertise. Brands available throughout the week include, Calvin Klein, Tommy Hilfiger, Vans, Levi’s, Paul & Joe, Gestuz, LOVE Moschino, Aldo, Antik Batik and Filippa K, as well as Amazon Fashion’s Private Brands such as; find., Truth & Fable and Meraki.   

The Amazon Fashion pop-up edit is available to shop now at amazon.co.uk/amazonfashionhosts. 

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