Amazon US has announced the launch of its first range of dedicated skincare, Belei. The new collection is launching with 12 items including moisturisers, serums, eye cream, spot treatments, and more. Products feature ingredients such as retinol, hyaluronic acid, and vitamin C to help fight acne, dark spots, fine lines, dehydration, and dullness.

All Belei products are free of parabens, phthalates, sulfates, and fragrance and are not tested on animals. The bottles are made of post-consumer recycled resin and carton packaging is 100% recyclable. Products include:

• Micellar Facial Wipes, $9
• Charcoal Balancing Mask, $18
• Oil-Free Face Moisturizer SPF 50, $22
• Blemish Control Spot Treatment, $22
• Dark Spot Solution Serum, $22
• Triple-Peptide Eye Cream, $22
• Vitamin C + HA Serum, $35
• Vitamin C Moisturizer, $35
• Retinol Refining Moisturizer, $35
• Bio-Complex Moisturizer, $35
• Hydrating Hyaluronic Acid Serum, $40
• Ferulic Acid + Vitamins C and E Serum, $40

The full collection is available from www.amazon.com/belei.

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