THE OUTNET has unveiled its AW17 advertising campaign featuring models Amber Valletta and Missy Rayder. The campaign is an evolution of THE OUTNET’s SS17 concept, which focused on and captured natural moments of joy shared between friends, while both the campaign stills and video were shot in London by Riccardo Vimercati.

Key trends and silhouettes from the new season are captured, including a statement shearling coat by Acne Studios and a dress by Peter Pilotto alongside other printed styles; the modern, minimalist looks include a color-block dress by Marni and graphic styles by Stella McCartney, Ellery and Victoria Beckham; and a high-octane scene features standout dresses by Saint Laurent, Jimmy Choo and Preen by Thornton Bregazzi.

The campaign will launch on 1 August and will feature across all print, digital and social channels.