Boux Avenue has announced influencer and model Amelia Hamlin as the brand's new face, as it launches in the North American market. The new collaboration comes with the continuation of Boux Avenue's successful Love Me for Me collection.

Hind Palmer, Chief Marketing Officer commented: "This is an exciting time for Boux, Amelia is perfect as the face of Boux in this period of growth for the business. We are proud of the ‘Love Me for Me’ campaign which represents a diverse range of women in their everyday life."

Available in sizes ranging from 28-40, A-G cup and women’s underwear in sizes 6-18, Boux Avenue’s new season collection is available to purchase now at Bouxavenue.com.