Date Posted: Wednesday 4th April 2018
Ahead of its UK relaunch, fashion brand American Apparel has appointed Shoreditch publicity agency, Fabric PR. The move follows American Apparel’s successful Stateside relaunch.
Fabric PR will deliver all launch and post-launch publicity for American Apparel. Supporting Fabric PR in the campaign launch is agency Thinking Juice, which will be responsible for American Apparel’s strategic launch campaign including OOH advertising and social media.
The new American Apparel collection will be unveiled at Fabric PR’s press day on 18 April (DIARY directory members can see upcoming AW18 press days here).
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