American make-up brand Juvia's Place has launched in the UK at Superdrug across 300 stores and online. Juvia's Place's range of colour cosmetics, base and lip products will now be available to a UK audience. Founded in 2016 after the founder, Chichi Eburu noticed a lack of diversity and cultural representation in the beauty industry. The brand combines the traditions of African heritage with innovative formulations and expertly designed products. 

Chichi Eburu said: “We are so excited to be rolling out in 300 Superdrug stores and online! A big thank you to all of our UK customers. We’re thrilled to be available on the UK high street at Superdrug finally”.