UP Public Relations has been appointed to represent the press and publicity for lifestyle brand anatomē. anatomē is a health, fitness and lifestyle brand targeting the urban consumer. The brand is built on the simple principle that nutritional and emotional balance is the pathway to a healthy, fulfilling life.

anatomē will launch its first store in March. The store will incorporate a collection of health-orientated aromatherapy oil blends available in various sizes and concentrations, as well as bespoke editions. Each oil has been designed to promote wellbeing. There are a total of 6 base oil blends in the collection; Recovery + Sleep, Balance + Stability, Focus + Concentration as well as Energy + Strength. anatomē will also offer bespoke oil-based treatments at its apothecary bar.