SEEN Group has been appointed to launch Andrew Fitzsimons Haircare in the UK and Ireland, available exclusively in Boots from the 7th March.

With A-List clientele including the Kardashians, Megan Fox, Jennifer Lopez and Bella Hadid, Andrew Fitzsimons' eponymous haircare collection includes products which are formulated with the proprietary AF Bonding System™, an innovative protein-based complex that builds maximum strength from within strands by creating powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility.

Andrew Fitzsimons Haircare will launch with an inclusive selection of five haircare-specific collections, in addition to an expertly curated styling range, designed to mix-and-match for ultimate hair health and style expression.