Drinks PR agency LDR Creative has joined forces with established lifestyle and luxury agency ANM Communications, to launch a challenger brand division for the global drinks industry as part of ANM’s ongoing programme of expansion and acquisition.

The merger will give LDR brands access to ANM’s integrated communications service suite; media relations, experiential, influencer programmes, brand partnerships, brand strategy, design, media buying, and ANM’s established network of 10 global agencies, from the USA to Asia.

“The rise in challenger drinks brands needing the right mix of strategic brand and marketing expertise to position properly in the market, then rapidly scale up and sell directly to consumers, is unprecedented. To achieve that in a post COVID world where business must be leaner and marketing integration significantly sharper, brands need access to more expertise under one roof. ANM's lifestyle brand PR knowledge and expertise is second to none and will unlock powerful opportunities to make drinks brands part of everyone’s everyday lifestyle." says Louis de Rohan, Founder of LDR CREATIVE and Creative Strategist at ANM.