Lingerie brand Ann Summers has announced TOWIE star Bobby Norris as its first ever Pride Ambassador. Bobby will be at the brand's Wardour Street store in London on 27 June from 11am to celebrate the event. He will also feature on the brand's float in Brighton on 1 August. Bobby comments: "It’s a huge honour to be named Ann Summers Ambassador for Pride and the LoveIsLove campaign. Transgender and same sex relationships have been incredibly topical recently so I think it is an amazing opportunity to strip it back and simply celebrate Love regardless of who it is between. “Love is the most incredible feeling, the excitement, passion and security that it can bring is all that matters, the rest should be irrelevant. I can’t wait to join Ann Summers at both London and Brighton Pride events."

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Ann Summers in 'in-house PR'