Ann Summers has announced the launch of its dating app, Rabbit. The app aims to bring couples together by offering unique features, brand partnerships and multi-channel marketing support. Rabbit has listened to the feedback users have shared around their likes and dislikes of existing dating apps to create a series of unique functions. Such features include the 'Tell Me More', which puts women completely in control of the conversation, and 'Rabbit Files', which allows users to look out for each other and rate their date's profile accuracy. Sexual health awareness charity Brook is an official supporter and will provide expert advice available to users through the Ask Brook 24/7 tool; while key leisure and hospitality brands will provide exclusive offers to help create the ideal date. The Rabbit dating app is available to download from free on the App Store and Google Play from today (25 January).  

Contact

Ann Summers in 'fashion & accessories'