LDT Luxury Communications has been appointed to handle the press/media, celebrity, influencer and public relations for Anoona Jewels, an entirely new, British fine jewellery brand, launching on 1 November to press and clients.

Anoona Jewels is designed by Creative Director Sadhbh Roux-Fouillet, formerly of Annouskha and Solange Azagury-Partridge. Inspired by the moon's eternal presence, Anoona Jewels debuts with dual collections of fine jewellery and unisex cufflinks; designed in London, and handcrafted in Europe. Anoona Jewels was founded with the desire to establish a fine jewellery brand that would utilise ethically sourced and fairly priced stones, with the aim that this would ultimately benefit those people involved in the mining. This intention underscores Anoona Jewels’ credentials in running an ethical business in a sustainably aware manner. The brand is available to purchase via its own e-commerce at www.anoonajewels.com and ships globally.