The Brighter Group, a Finn Partners Company, has been appointed to manage the B2B and consumer PR activity in the UK for a&o Hostels, the biggest privately owned hostel brand in Europe. Brighter will focus on promoting A&O’s brand story, announcing news about the latest investments around the redesign and renovations of all 39 hostels and expansion into new markets.

Brighter’s consumer PR campaign will focus on promoting A&O Hostels as the leading brand of affordable accommodation in Europe which embodies the ‘everyone can travel’ message to ensure it is top of mind for UK consumers booking European breaks.