Contemporary French fashion jewellery brand APM Monaco will be opening its first flagship on South Molton Street, London in February. Heavily influenced by Monaco and the ‘Joie de Vivre’ of the South of France, APM Monaco's new London store has been designed in-line with the brand's global concept and using the finest materials, as well as creating an ambience with the brand's own fragrance and bespoke playlist. APM Monaco pieces are made with silver and zirconia and are easy to wear for both day and evening. Additionally, French actress, model and Central Saint Martin’s graduate Ilona Smet has been announced the face of the brand.  

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APM Monaco in 'fashion & accessories'