Pure London, the UK’s leading festival of fashion is launching In'A'Seashell, the new swimwear collections for Lord Sugar's Apprentice winner Sian Gabbidon and Little Mix's Leigh-Anne Pinnock The first collection's designs are simple and chic, focusing more on fabrics and materials with the use of terry cloth for the Signature Bikini and dungaree buckles to fasten the Power Bikini.

Gabrielle says: “We have been the closest of friends for about 15 years now. The idea for the brand first came to us by a pool in Miami when we, Leigh-Anne and I, discovered we both shared the same dream to create an inclusive swimwear range."