New fashion, beauty and lifestyle agency Apsley Public Relations has announced it will launch mid-July. The agency was founded by Managing Director James Apsley-Thompson, who was previously at Label PR, and will offer fashion & beauty, lifestyle, hospitality and travel clients assistance with public relations, celebrity affiliation through product placement and endorsement, event management, digital media, blogger outreach, SEO & link acquisition, internal & partner communications, creative campaign creation & crisis management. The agency's clients will be announced in due course. 

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Apsley Public Relations in 'PR consultancies'