Date Posted: Wednesday 11th July 2018
Beach House PR has been appointed to handle the US press and publicity for cult towel brand, AQUIS. Beach House willl handle AQUIS’ US public relations and influencer marketing. AQUIS is made from Aquitex technology, an innovative, lightweight drying system consisting of ultra-fine fibres that are split into strands thinner than silk. They are uniquely woven to create channels that quickly absorb water away from hair without snagging cuticles or causing friction. Not only does Aquitex help hair dry faster, the innovative, trademarked fabric helps minimize the swelling and stretching of hair; protecting its integrity and helping those strands recover from water fatigue.