Fluorescent PR has been appointed to work with towel brand AQUIS. The agency will devise and implement the PR strategy and industry/celebrity seeding. Designed to dramatically reduce the stress and strain on your hair from heat and styling, an AQUIS Hair Towel or Turban absorbs moisture more quickly and gently than other towels. It also reduces and helps to eliminate many of the factors that damage hair in the first place. AQUIS Hair Towels are the original Californian hair towel containing AQUIS’s revolutionary Aquitex, a uniquely absorbent fabric which transforms microfibre into a luxury towel fabric using woven fibres finer than silk. Aquitex has four to seven times the water-wicking rate than ordinary cotton towel. The brand offers specific towels for different hair types – from Lisse (curly/wavy hair) or Waffle (straight hair).

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AQUIS in 'beauty, fragrance, grooming & health'