False lashes brand, Ardell has announced the UK launch of Ardell Beauty. Ardell’s professional make-up team has researched the latest innovations and trends from across the globe to create long-lasting formulas, ultra-pigmented, textured finishes and a range of shades. The Ardell Beauty collection features eyeshadow palettes, eyeliners and mascaras based on signature pairs of Ardell false lashes:

• Wispies Fiber Building Mascara (£11.99)
• Double Up Volumizing Mascara (£9.99)
• Splash Party Waterproof Mascara (£9.99)
• Top + Bottom Precision Mascara (£11.99)
• Lash Boostier Liquid Eyeliner (£10.99)
• Fame Chaser Liquid Eyeliner (£7.99) - comes in three shades; patent leather, espresso, white 
• Wanna Get Lucky Gel Liner (£7.99) - comes in six shades; ink, teddy, colbalt, purple royal, pearl and metal passion
• In Her Prime Eye Primer (£8.49) - comes in two finishes; matte and shimmer
• Eyeresistable Shadow Stick (£7.99) - comes in 12 shades
• Looks To Kill Lash, Eye & Lip Kit (£12.99) - comes in Sultry Night Out and Steal The Show 
• Pro Eyeshadow Palette (£11.99) - comes in matte and shimmer with 14 shades in each palette 
• Stroke a Brow Feathering Pen (£7.99) - comes in three shades; medium brown, dark brown and soft black 
  
  

The Ardell Beauty collection is now available from amazon.co.uk, beautybay.com and falseeyelashes.co.uk.