ScienceMagic.Inc has been appointed to handle the PR for r.e.m beauty. Founded and created by US singer Ariana Grande, r.e.m. beauty is inspired by Ariana’s signature make-up looks and includes a selection of long wearing products. 

The first collection, Chapter 1, consists of an eyeliner marker, kohl eyeliner pencil, volumising mascara, lengthening mascara, an eyeshadow palette, dream lashes, liquid eyeshadow, plumping lig glosses, matte lipstick, lip stain markers, and a highlighter topper.

Chapter 1, is both 100% vegan and cruelty-free. The brand launches worldwide on 12 November.