Armani Beauty has launched its first Virtual Store in the UK. This virtual experience encourages people to immerse themselves into the world of Armani beauty. The Virtual Store offers a variety of exclusive services and uses the latest beauty technology to provide personalised consultations. 

Located in a virtual Piccadilly Circus, the Virtual Store is inspired by the real-life Armani Box pop-up concept.

The Armani beauty Virtual Store has a variety of different rooms, allowing visitors to discover new and iconic products, interact with makeup artists and watch exclusive content.