Advertising Standards Authority (ASA) has announced that it has been working with TikTok and has partnered with nine TikTok creators to raise awareness about the rules that are in place to make sure advertising on social media is legal, decent, honest, and truthful. 

As part of ASA's ongoing work to raise awareness and help equip advertisers with the toolkit they need to follow the ad rules, the nine TikTok creators will highlight key areas of ASA rules in new videos on the ASA’s TikTok page. Doctor Ethan, Sherice Banton, Morgan M James, Michelle Eltman, Matthew and Ryan, Rene Cravings, Mum & a Mic, Mammy Banter and Florence Simpson discuss key areas advertisers need to be aware of, specifically:

• Misleadingness
• Recognition of ads
• Body Image
• Harmful/dangerous behaviour
• Promotions
• Price
• Remit
• Food
• Prescription-only medicines

ASA has also created a new hub for brands and creators, bringing together more advice and guidance on each of the topics these TikToks touch on. It will also be uploading to the ASA TikTok page.