Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and Esquire, is relaunching ASDA’s in-store magazine under a new brand - Good Living - and has made new appointments to its editorial team. The relaunch of the largest customer publication in the UK follows six months of extensive research and development after Hearst was awarded the content account for Asda, after a pitch process against several other media owners/agencies in May last year. Hearst Made, the publisher’s content partnerships division, will launch Good Living in January to 2.1m customers. Hearst has drawn upon its wealth of consumer insight, digital know-how and strategic expertise to develop a multi-platform proposition that puts the consumer first and creates fun content for the family. The brand will span print, online, mobile, social media and events. Good Living has made a number of new appointments to its editorial team based at Hearst Magazines UK’s London office. As announced in December, Ally Oliver, a freelance editorial consultant and former development editor of HELLO! Fashion Monthly and assistant editor of Closer, will join Good Living as editor on 11 January. Hannah Barr, former senior features writer at Fabulous, has been made commissioning editor; Heledd Williams has joined the editorial team as chief sub-editor from digital content agency AnalogFolk, where she was Production Editor and Kate Matharu, formerly web editor of Prima, has been appointed digital director. Anna Saccone Joly, a vlogger with a huge fan-base, will write a monthly column for Good Living. Anna vloggs about daily family life and has two million subscribers to her Meet the Saccone channel on YouTube.

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Good Living in 'consumer magazines'