Date Posted: Friday 1st June 2018
Sportswear brand Asics has announced its global partnership with entertainment company, The Walt Disney Company. Ahead of the release of Disney·Pixar Incredibles 2, ASICS will deliver a cross-media campaign to get families moving. ASICS will target thousands of families to inspire them to get active. Inspired by the Parr family – the film’s superhero family – and movement influencers, ASICS and Disney will launch a series of digital content, in-store activations and limited-edition product. ASICS will create a series of ‘super workout videos’ inspired by the powers of each of the Incredibles 2 characters.
ASICS will also release a range of limited edition Disney·Pixar Incredibles 2 x Asics shoes, featuring five custom running shoes. Inspired by the characters, each shoe will be available in ASICS flagship stores and e-commerce from July and will incorporate performance and design features including the film's eye mask logo.