ASOS has announced the appointment of Elena Martínez Ortiz as Design Womenswear Director. Elena will lead the vision and strategy for ASOS Design Womenswear. This role drives a critical part of ASOS’ growth strategy, which includes strengthening the business’s own brand offering and expanding the range and availability of products, creating and curating the best selection of styles to give customers around the world the confidence to be whoever they want to be. Elena has over 15 years of experience in Fashion Design, Sourcing and Product Development. She has spent the past 9 years as Product Director for Bottoms, Denim and Outwear at Stradivarius in Barcelona, where she was responsible for Stradivarius’ largest Womenswear division leading a multi-disciplined product team of Designers, Buyers, and Planners. Before that, she was Asia Sourcing Director for Stradivarius parent company Inditex, for seven years, leading sourcing, product development, production, quality, and merchandising across Shanghai, Dhaka and Delhi.

Elena will relocate to London and take up the position on 30 August, reporting to ASOS CEO, José Antonio Ramos on an interim basis, while the process for replacing his previous role as Chief Commercial Officer is underway