Sustainable delivery company DPD has collaborated with fashion etailer ASOS on a new circular economy initiative that well dee DPD collect pre-loved clothing donations from ASOS customers’ doorsteps and deliver them to one of five leading UK charities, free of charge.

DPD’s ReLove service allows ASOS customers to use the YourDPD app to select the option to donate pre-loved clothing to one of five charities: Scope, Marie Curie, British Heart Foundation, British Red Cross or The Children’s Society.

Olly Craughan, DPD’s Head of CSR commented, "ReLove is another way for us to help cut carbon emissions, reduce waste and raise money for charities at the same time. It is also great to team up with ASOS on another really smart solution for their customers. We’re already delivering to these addresses, so it means one less trip and less miles travelled overall. The DPD app now has over 9 million users, and it has become a really powerful tool for us. It plays a key role in helping us deliver a fantastic service for customers and it is driving innovation like this."

ReLove is now available in the UK.