Date Posted: Monday 16th September 2019
ASOS has announced its collaboration with Love Island 2019 star, Ovie Soko. The 28-year old basketball player will be bringing his signature style to ASOS with the launch of his very own style edit, as well as collaborating with ASOS DESIGN on a 7-piece capsule collection.
This celebrity collaboration, a first of its kind for ASOS, has family ties, with Ovie choosing his dad as a source of inspiration for his debut fashion collection. Ovie’s father PappiRay is an artist and a member of the Nigerian arts society, producing incredible art using a mix of media and textures.
The ASOS DESIGN team used thought-provoking statements from sketchbooks, such as ‘A World Without Flags’ to reinvent organic cotton hoodies and sweatshirts. Graphics on long-sleeve and short-sleeve t-shirts draw reference from Ovie’s dad’s paintings. Ovie’s iconic villa catchphrase ‘message’ features as sleeve detail on hoodies and is printed across bucket hats. A logo created by Ovie and inspired by one of his father’s paintings features on each piece.
The Ovie Style Edit will be available from 16 September. The ASOS DESIGN collaboration will be available from 23 September. All exclusively available at asos.com. Prices start at £6.00.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.