ASOS has announced the launch of its first augmented reality (AR) experience, a Virtual Catwalk. It is available now through the ASOS app on iOS 11.3 devices on 100 new-in ASOS Design products. To use the feature users point their smartphone at a suitable flat surface and click the AR button on the product page in-app to view models as if they are walking in front of them. 

The AR experience has been developed in partnership with London-based augmented reality firm, HoloMe and is part of ASOS' ongoing experimentation with new technology. ASOS is also trialing other AR features, including a tool which allows customers to view products on different size models