ASOS has launched a three-week branded hashtag challenge campaign on TikTok across the UK and US. The #AySauce campaign features bespoke music track and an interactive augmented reality experience with TikTok's branded effects. ASOS has worked in collaboration with marketing tech agency Byte and TikTok to create the campaign. Talent taking part in the campaign includes Holly H, Luke Trotman and Neffati Brothers.

The challenge will launch from 31 August for three weeks and will ask the audience to showcase three outfits of their choice in 15 seconds, using their creativity to bring the looks to life.