Atelier House Hospitality (AHH) has announced the launch of GIMI and appointed Z7 Communications to handle its press and influencer relations. Opening today (12 September 2023) GIMI is nestled within the Al Wasl Vita Mall in Dubai, offering a unique dining experience that pays homage to the hawker culture while also embracing the appeal of K-pop. As its name suggests, "Gimi," translating to "Spice" in Korean, promises a journey through different tastes and sensations. Its cuisine is a fusion of Korean culinary traditions and the vibrant street food culture of Southeast Asia. To add an evocative touch, GIMI infuses atmosphere by mixing an old-fashioned tune with modern K-pop beats.