Atomic London has announced the launch of the social creator agency Supernova after acquiring celebrity and influencer business, Talent & Brands. The move marks a significant milestone in Atomic's plans to build its unique connected creative offering. Talent representation and celebrity brokering will still be handled by Talent & Brands.

As part of Atomic, Supernova will fuse the best creator talent with best-in-class creativity to build brands in the creator economy. Supernova will be run by joint Managing Partners Raf McDonnell and Tom Sneddon. Raf is the Founder of Talent & Brands following senior client roles at Coca-Cola, Amazon and EMI, and Tom was previously Head of Social & Influence at Good Relations (part of the VCCP Group) and Brand Lead at TikTok. Atomic London Social & Digital Executive Creative Director Katy Sumption will join the Supernova leadership team.