Aurelia Probiotic Skincare has announced that it is rebranding to Aurelia London. The skincare brand launched in 2013 and has continued to evolve and look to the future and as such, will be rebranding to elevate its scientific proposition and encompass an even more holistic approach to skincare and wellness. 

The Aurelia London rebrand will see the probiotic skincare pioneer add a range of wellbeing solutions to its portfolio, promoting a holistic approach to health and beauty. Formulations will be ultra-targeted and consistently researched to ensure that a bespoke blend of clinically proven, live probiotic strains go into every product. The Aurelia London wellness arm will support skin health by managing the internal balance of natural bacteria in the gut.

As the brand evolves, the product offering will expand to include a high- performance, expert range. Products within this range will harness the proven power of PRODITA, Aurelia London's signature probiotic complex. 

Aurelia London’s sustainability promise will remain the same. As a natural brand, it is careful about the waste that it produces, the sustainability of its sourcing and the impact that Aurelia has on the wider world

Aurelia Probiotic Skincare will officially rebrand to Aurelia London on 8 May.