Aurelia Probiotic Skincare has appointed Helen Smith as Chief Commercial Officer following on from significant sales growth in their direct channel this year. Helen's focus will be continuing to capitalise on the exciting opportunity to grow direct sales both in the UK and internationally.

After three successful years of partnering with retailer MyShowcase, Aurelia Probiotic Skincare announces that from early 2017 this relationship will be ending as Aurelia wish to focus on supporting new product launches and its own direct channels. Retail remains a key channel for Aurelia with new international partners including Anthropologie US and Kicks in Scandinavia . New product development is central to Aurelia with India Knight's coverage of the cream to powder botanical deodorant spearheading the four launches in 2016.

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Aurelia Probiotic Skincare in 'beauty, fragrance, grooming & health'