Icelandic jeweller Aurum has appointed Mercer Keeble PR to handle its press and publicity. Aurum was founded in 1999 by Guðbjörg Kristín Ingvarsdóttir, goldsmith and designer, and Karl Jóhann Jóhannsson MBA. Together they run both the label and the Aurum store and workshop in the heart of Reykjavík’s city centre. Aurum stands for Ambition, Understanding, Responsibility, Unity and Mindfulness. Aurum puts great emphasis on ambition through the design, product development, quality and customer care, and is is inspired by nature, with its delicate, irregular shapes and is characterised by rich details and a sense of movement, finesse and balance. The brand also supports the local community through with short and long term charitable projects, donating all profits from those projects to selected causes. Aurum's designs are available online now.  

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Aurum in 'fashion & accessories'