Following its success in Australia, cosmetics brand ulta3 has announced its launch into the UK at Primark. Owned by The Heat Group in Australia, ulta3's complete cosmetics offering includes moisturising and matte lipsticks, lip, eye and brow pencils, pressed powder, foundation, CC cream, mascara, bronzer and over 100 nail polish shades, which account for the brand’s highest sales. In Primark, ulta3 is currently selling at four times the rate of Australia and is expanding into additional Primark stores throughout the UK and Germany this year, with hopes of securing a permanent in-store residency by the end of 2016. The product lines will also be competitively priced, with an introductory RRP of £1.50 (€2.07) per item. ulta3 releases seasonal and promotional colour collections and innovative new products in line with global events and catwalk trends, and continues to expand and evolve the core range. The brand will be hosting its UK launch event on 4 August in London.

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ulta3 in 'beauty, fragrance, grooming & health'