Hill+Knowlton Strategies has been appointed to handle the UK PR for Australian global fashion retailer Cotton On. Creating on-trend products to be lived in every day, the brand will launch digitally in the UK. Known for its everyday essentials, perfect-fit denim and eco-friendly recycled swimwear, Cotton On is underpinned by a purpose-led mission of making a positive difference in people's lives. 

Cotton On Group has also recently announced that it is the first global retailer to support UNICEF in delivering the COVID-19 vaccine. The brand will donate 100% of proceeds from the sale of Cotton On Foundation products to support the delivery of COVID-19 vaccinations as part of the COVAX response, and diagnostic tests and treatments.