Australian menswear brand Mocha Salt has appointed Red Hot Penny to handle its UK marketing and PR campaigns. Mocha Salt’s owners established the brand to create their vision of transitional swim shorts in their hometown of Sydney, Australia. Their aim was to design and produce understated and functional shorts that are well-suited to the great outdoors, yet styled for city life. Prior to this appointment, the brand’s PR outreach had only covered Australian publications, and Red Hot Penny will now be bringing the brand to the UK market. This strategy includes a holistic marketing approach covering social media, digital PR and search engine optimisation.

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Mocha Salt in 'fashion & accessories'