Authentic Brands Group, a global brand development, marketing and entertainment platform, has announced the acquisition of the intellectual property of Hunter Boots. Hunter is a progressive British heritage brand famous for its iconic Original Wellington boot.

The Batra Group (Batra) is a highly diversified global organization based in the UK with expertise in product development, design, sourcing and distribution. Through this new partnership with Authentic, Batra will become the core licensee in the UK and continental Europe. Batra will be responsible for designing and developing Hunter footwear, apparel and accessories and operating Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories. Authentic has also signed an agreement with trusted US-based partner Marc Fisher Footwear, a leading full-service fashion footwear company. Marc Fisher will be the core footwear partner for Hunter in the US, taking on the brand’s footwear design, wholesale and e-commerce operations in the territory.

The addition of Hunter drives Authentic’s strategy of diversifying its portfolio with brands that originate from outside of the US. In keeping with its brand-building approach, Authentic will tap its global network of category experts and best-in-class operating partners to accelerate the worldwide expansion of Hunter in the US and Canada, Latin America, Europe, the Middle East and Africa, as well as key markets across Asia the Pacific region. Additional brand partners are expected to be announced in the coming months.