Authentic Brands Group (ABG), which owns brands such as Herve Leger, Juicy Couture, and Forever 21, has announced a strategic partnership with David Beckham to co-own and manage his global brand. In connection with the partnership, David Beckham has become a shareholder in ABG.

David Beckham joins ABG’s growing entertainment portfolio that includes some of the world’s most celebrated athletes and iconic sports brands such as Muhammad Ali, Shaquille O’Neal and Sports Illustrated.

ABG said it will help grow Beckham’s brand via new endorsement deals, partnerships and products.