Avant PR has been appointed to represent Plump It!, a 'no needles' beauty brand offering lip and skin products utilising active ingredients and proven formulas to give visible results without the need for invasive treatments. Avant will handle national media for the brand, drawing on its expertise with change-making beauty brands to publicise Plump It!'s existing product range.

Avant PR has also been appointed to represent Korean start-up Sefy, a soon-to-launch ecommerce website selling Korean skincare. Executing a multi-pronged approach to its campaign, the agency will promote Sefy to consumers via mainstreem print and online media, alongside business and trade press outreach.