Avon has announced the launch of its Big & False Volume Mascara (£8.50), designed to double the look of lashes for an instant, effortless, false lash effect. The clump-free formula is comprised of lash-lifting polymers and patent pending micro-emulsion technology, alongside tiny fibres of varying sizes and shapes. The almond-shaped brush has been specifically designed to follow the natural curve of the eye, enabling it to get right to the roots and capture lashes all at once. The brand has also unveiled its Attraction (£15) fragrances for him and her, both comprising Avon's exclusive magnetic musk accord. Attraction for her boasts an olfactive of woody, fruity notes, with pink pepper, blackberry, nectar, black orchard, jasmine, praline, vanilla amber and rockrose; while Attraction for Him opens with juniper, crushed cardamom and ginger root and reveals middle notes of Indonesian patchouli and clary sage, with a base of guaicwood, cistus labdanum and tonka bean. Both launches will be available from avonshop.co.uk or from a local representative from 10 September. 

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