Awake Organics has announced its rebrand alongside the launch of its new product Sea Quartz, a crystal and algae micro-exfoliating cleanser.

The skincare company decided to rebrand after hearing that its customers wanted natural, cruelty-free products and eco-friendly packaging. The brand sought out UK suppliers for its key ingredients and packaging. Now all of the essential oils that it uses are certified food-grade organic, its Cannabis oil is locally sourced, and the company is certified cruelty-free with Leaping Bunny.

Awake Organics then changed its brand image. The new design was created in-house and involved its customers through feedback. It wanted to create a brand that was modern, fresh and clean, while keeping the colour palette soft and retro. Its new recyclable packaging is manufactured locally, using biodegradable vegetable inks on FSC certified board.

Sea Quartz is a soft micro-exfoliating paste that transforms into a light cleansing milk upon contact with water. It gently removes dirt, oil and dead skin cells. Each pot of Sea Quartz contains 1.0 Carats of Clear Quartz, milled into a powder. The Sea Quartz contains ingredients such as organic Spirulina, Turmeric, UK Cannabis Sativa Oil, Coconut Milk, and Chamomile

Sea Quartz is currently available for pre-sale online at awakeorganics.co.uk and will launch on 7 September for £26.50 alongside the Awake Organics rebrand. 

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