PA Media has been appointed to handle the UK launch and press/public relations campaign for new jewellery brand AYA Africa. Founded by Chelsy Davy, AYA Africa is a unique collection of African-inspired jewellery that uses ethically mined and sourced gemstones and 18kt gold from across the African continent. AYA offers a contemporary collection of jewellery, featuring rings, pendants, bangles and earrings that are set with emeralds from Zambia, sapphires from Madagascar, Mozambique rubies and Tanzanian tanzanite. Working with Gemfields, AYA will launch its collection in late Spring. Chelsy’s passion for her African homeland has inspired her to donate a portion of the AYA profits back into Africa, by helping to finance the building and growing of schools in the local communities that surround the gemstone mines in Africa. AYA Africa is available to purchase from Baar and Bass in Chelsea.

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AYA Africa in 'fashion & accessories'